Looka: The Essential Guide to AI Logo Maker
What is Looka?
Looka uses Artificial Intelligence to generate logos and to turn your brand vision into reality in matter of seconds. By simply inputting your company name, choosing an industry along with logo styles and color preferences, you can generate a logo. Using the generated logo or existing logo, you can explore variety of branding possibilities such as apparel, social posts and business cards.
Key Features of Looka
Looka Logo Maker
Looka is a great option for creating logos in seconds. Simply answer the questions pertaining to company name, industry, logo styles, logo color, and logo symbols. This will provide Looka with essential information to generate high-quality logos that will suit your needs. Even after the logo is generated, you will have the option to customize some of the options, such as company name, slogan, colors, and symbols.
Looka Business Name Generator
With Looka Business Name Generator, you can generate business names, check domain availability, and explore logo ideas. This is a great tool for brainstorming and realistically checking domain and company name availability. Looka will instantly generate logos for the names it suggests.
There are three ways to generate business names:
- Enter a keyword or industry
- Generate Business Names by Abstract Ideas
- Generate Business Names by Industry
Check out the GIF below to get a well-rounded idea of how to utilize this tool.
Looka Brand Kit
The Looka Brand Kit provides comprehensive branding options with over 300+ designs for marketing materials or templates. You can generate this kit with both the Looka logo maker or the existing logo of your company.
Real World Applications with Looka
Design Logo with Looka
I created my website’s logo using 1001 Fonts, but here we will experiment and see some logo ideas for GIFluent using Looka logo maker. Simply follow the steps below:
Step 1: Click on the Logo Maker button on the menu panel while you are home page. (Home > Logo Maker)
Step 2: Enter the name of your business name or company. If you are still exploring name ideas for you venture, you can try the Business Name Generator tool by Looka.
Step 3: Next select the industry for your company. Since my venture GIFluent is a blog, I selected the Blog option.
Step 4: Now Looka will give you some sample logos and ask you to select the ones you like. When I was using Looka, it gave me 42 logo samples to choose from and did not have any limits as to how many logos I could choose. This will give Looka an idea of your design and style preferences.
Step 5: Next, Looka will ask you to choose some colors you like. You can choose up to three colors. I like orange, teal, and blue, so I have chosen those options.
Step 6: You will get the opportunity to update your company name if you wish to. You can also add a slogan if you want to. Since I do not intend to change the company name or add a slogan, I just hit next.
Step 7: Now, you can pick symbol types. Either choose 5 categories or choose 5 symbols on your own. I am overwhelmed by the variety of symbols that Looka has, so I decided to choose 4 categories which you can see in the GIF below.
Step 8: Your logos are now generated. However, you can still change some of the parameters and load more logos.
Step 9: Click on the logo you like and then customize it based on your wish.
Create Brand Kits with Looka Generated Logo
Once satisfied with customizing your logo generated by Looka, you can instantly explore the brand kit. Looka will give you Brand Essentials, Color Palette, Digital Marketing Essential and Marketing Essentials. You can check out sample brand kits created by Looka.
Create Brand Kits with Your Own Logo
Since I already have a logo for my business GIFluent, I will explore the possibility of branding with my existing logo. Simply follow the steps below:
Step 1: Click the Brand Kit button on the menu panel while you are home page. (Home > Brand Kit)
Step 2: Enter the company name and click on Let’s Create a Brand Kit.
Step 3: Since we already have a logo, we will click on Upload Logo.
Step 4: Upload the logo, update the suggested colors and fonts, and then hit Enter Company Info.
Step 5: You will need to enter several things for company information. Only the company information is mandatory; the other fields are optional. Once you are done entering the information, click on Generate Brand Kit.
Step 6: Your Brand Kit is now generated. You can preview various Brand Kit items and customize them as needed.
Looka Pricing
There are two different pricing structures. If you want to use a logo generated with Looka or create a brand kit with Looka’s logo, there is one pricing system. If you want to use your own logo for the brand kit, there is a different pricing structure. Let’s explore both pricing structures below:
Pricing Structure for Looka Logo and Brand Kit
There are four pricing tiers in this category:
- Basic Logo Package – One-Time Purchase of $20
- Premium Logo Package – One-Time Purchase of $65
- Brand Kit Subscription – Annual Price of $96
- Brand Kit Web Subscription – Annual Price of $129
If you are planning to get a logo, the basic logo package and premium logo package are ideal options. With the basic package, you will get a low-resolution and non-transparent logo file. If you pay a little more, you will get high-resolution logo files, full ownership, unlimited changes, and lifetime technical support.
The brand kit subscription is the most popular package with which you can create branded assets for your venture. In addition to these branding essentials, if you want an AI-generated website, you can use the Brand Kit Web Subscription.
Pricing Structure for Brand Kit using own Logo
There are three pricing tiers in this category:
- Brand Kit Package
- Brand Kit Web (Basic)
- Brand Kit Web (Ecommerce)
When you are creating a brand kit using an existing logo design, you have the option to pay monthly or annually. The Brand Kit Package is the most popular option to generate brand assets. You can also purchase the web basic or web ecommerce options if you want these web design add-ons.
Looka Review Guide
Looka is an amazing tool to generate professional logos for free, but there are cost associated if you wish to download and own the rights. You can also customize the generated logos. Looka might not always create a logo you love, but it’s a fantastic platform for generating logo ideas for your business.
I really appreciate Looka’s flexibility, which allows you to incorporate an existing logo into the brand kit. While I created my logo using 1001 fonts, I can still use it to explore the Brand Kit. Although the brand kit is not free, it is still quite affordable.
According to Looka it would have cost you around $250,000 to create 500+ designs via traditional path of reaching out to design professionals. In that realm, Looka not only saves you money, but gives you opportunity to explore branding ideas.
Frequently Asked Questions About Looka
Can I download the logo generated for free?
No, you cannot download the logo generated for free. Based on the package you choose, there is either one-time or a monthly/yearly subscription fee. Checkour the pricing section for more info.
If I cancel my subscription, do I lose the rights to my design assets?
Even when you cancel the subscription, you reserve the right to your downloaded design assets.
In what format are the logo designs and branded assets available to download?
With the Basic Logo Package, you can download the logo in PNG format. With Premium Logo Package and Brand Kit Subscription, you can download the files in PNG, PDF, SVG, and EPS format.
Looka in a Nutshell
| Features | Logo Maker Business Name Generator Brand Kit |
| Cost | One-Time Payment for low-resolution or high-resolution logo Yearly Brand Kit subscription using Looka logo Monthly or Yearly Brand Kit Subscription using your Own Logo Checkout the prices in the Looka Pricing section |
| Resources | Blogs by Looka Logo Wiki Looka Reviews |
